Privacy Policy

1. Exploring's Offerings and its network of affiliates and subsidiaries offer a diverse range of data management, distribution, analytics, and marketing solutions to our clients. These services empower our clients and their associated platforms and partners to deliver more targeted marketing campaigns and communications while gaining deeper insights into their consumer base. Channels through which clients may engage with their audience include direct mail, email, display advertising, mobile platforms, and various multimedia channels. Detailed descriptions of our services can be found on our website:
While much of the data we handle originates from sources beyond our website, including relationships with data suppliers, business partners (such as advertising networks and online collaborators), data service providers, agencies, and direct client interactions, we present this Privacy Policy as a resource for consumers and stakeholders seeking clarity on the data we manage and its applications. For specifics on information collected via our website, please refer to the section titled “Data Collection On Our Website” within this policy. upholds the principles endorsed by industry bodies like the Direct Marketing Association (DMA), advocating for consumer choice in data usage and marketing practices. To learn about opting out of our database or specific services offered by our partners, please consult the “Your Choices and Rights” section.
This privacy policy encompasses data collected from third-party sources as well as data acquired through interactions with our website.

2. The Data Types Acquired and Utilized by receives data from a diverse range of consumer-facing companies, applications, and services, as well as business-facing entities, and data compilers and suppliers. Additionally, we may gather data from public sources such as census records and other publicly available databases. Some of the information we handle may constitute Personal Information (PI) or be linked to PI, including but not limited to names, postal addresses, telephone numbers, or email addresses. Moreover, our services may involve the utilization and dissemination of Business-to-Business (B2B) data, sourced from various outlets like public directories, filings, publications, surveys, and subscriptions.
Furthermore, when you visit our website,, certain information is collected, as detailed in the section titled ‘Data Collected On Our Website.

3. Our Services and Personal Information Usage

At, we harness and provide Personal Information (PI) for a multitude of purposes in conjunction with the products and services we offer. Here’s a glimpse into how we utilize PI:
  1. Assisting marketers in delivering, targeting, and optimizing direct mail and email campaigns, as well as display, mobile, and social media marketing efforts.
  2. Enables marketers to gauge the effectiveness of their advertising campaigns, both online and offline, by identifying which messages resonate best with specific consumer demographics or which types of ads are most conducive to driving purchases.
  3. Crafting consumer attribute sets, known as Data Segments, which categorize personal interests based on common themes or preferences. These Data Segments are associated with individuals, households, or unique online identifiers, allowing marketers to tailor ads and offers more effectively or gain insights into their customer base.
  4. Providing a range of data services including verification, record look-ups, anti-fraud measures, B2B records and services, as well as various analytics and database tools.
Moreover, we leverage PI and Data Segments to facilitate ‘cross-channel’ marketing endeavors, enabling marketers to analyze, locate, and engage potential audiences across multiple platforms such as web, mobile, or traditional media like TV and radio.
In conjunction with online marketing applications, such as web-based or mobile platforms, ensures the de-identification of PI, often through techniques like hashing email addresses, to facilitate targeted advertising through online display media. Additionally, when engaging with consumers online, we employ cookies and similar technologies containing unique online identifiers to enhance user experience and provide relevant content.
This overview doesn’t encompass all the ways we utilize PI and other data at For a comprehensive understanding of our products and services, please refer to the descriptions on our website. In essence, by enabling marketers to leverage PI and other data responsibly, we aim to enhance the relevance and desirability of offers, content, coupons, and advertisements, thereby fostering more meaningful interactions with consumers.

4. Data Collected On's Website is primarily geared towards businesses seeking to leverage our services, yet we extend a warm welcome to consumers interested in learning more about what we offer. By engaging with our website or contacting us via email, you may disclose certain information to us, outlined as follows:
  1. Personal Information (PI): Upon providing information through our website, such as requesting downloads, subscribing to newsletters, events, or services, or logging into our applications, you may furnish PI. We utilize this information for various business purposes, including account administration, service provision, communication, and marketing endeavors. Additionally, we may analyze customer interactions with our website or services.
  2. Non-Personal Information: Regardless of whether you create an account or provide PI, we may collect additional data during your website visits, including:
  • Browser and operating system details, timestamps, and device information.
  • IP address, facilitating general geographic identification.
  • Clickstream data, URL referral information, and browsing patterns.
  • Website sections visited, clicked, viewed, and duration of visits.
  • Unique identifiers linked with cookies, device identifiers, or similar technologies.

5. Data Sharing Practices at may share and sell data, including Personally Identifiable Information (PII) and Data Segments, as outlined below:
  1. Agents and Service Providers: We may share data, including PII and Data Segments, with agents, business partners, and service providers working on our behalf. This could involve aiding in advertising efforts, conducting analytics, measuring campaign effectiveness, or facilitating various requested services such as display media or email campaigns.
  2. Partners: may share or sell data, including PII and Data Segments, with business and data partners to enhance tailored advertising and for analytical purposes.
  3. Corporate Transfers: In the event of a merger, acquisition, or sale of significant assets, data held by may be transferred to the acquiring entity for due diligence and continuity of business operations.
  4. Affiliates, Parents, and Subsidiaries: may share some or all data with affiliated or subsidiary companies, including but not limited to those listed such as Data Insights Inc. and Data Solutions LLC.
  5. Legal Obligations or Protection: may disclose data if required by law or in response to subpoenas or warrants, or to protect the rights, property, or safety of or any other party.
  6. Website Data Usage: Data provided by users on our website may be utilized for marketing and business purposes. For instance, if you provide your name and email address, we may include you in our database and send newsletters about our company, services, and events. Opt-out options will be provided, typically through a link in the email footer.
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6. Cookies, Web Pixels, and Similar Technologies

At, we understand the importance of transparency when it comes to your online experience. That’s why we want to provide you with more information about cookies and similar technologies that we and our trusted business partners may use, and how they operate.
  1. Cookies: Cookies are small text files utilized by websites and online services to store information on users’ devices. For example, they can remember your sign-in credentials, making it convenient for you to access a website without having to re-enter your details each time. Cookies also enable personalized browsing experiences by storing preferences or settings for future visits. Additionally, they may contain a unique identifier linked to your device, allowing web services and advertising networks to recognize you across different sites. You have the option to configure your internet browser to notify you when a cookie is being sent or to reject certain or all cookies. However, please be aware that this could impact the functionality of your browsing experience or limit your ability to fully utilize certain websites.
  2. Pixels or Web Beacons: Pixels or web beacons are small, invisible graphics embedded in web pages, videos, or emails. They communicate information from your browser to a web server, enabling it to track various actions such as page views, email opens, and browsing habits. This information may include the time and date of interaction, your IP address, and the referring URL. These technologies help us and our partners better understand user behavior and optimize our services.
At, we collaborate with partners to enhance our services, such as retargeting ads or customizing content. These partners may utilize their own cookies, pixel tags, or similar technologies on your device, collecting anonymous or de-identified information about your browsing activities. Additionally, we may use cookies to analyze email campaign performance or personalize your experience on our website.
Please note that while we strive to protect your privacy, our business partners may also employ cookies and pixels over which we have no control. For instance, we may provide de-identified data to companies that associate it with online cookies or mobile identifiers to enhance targeting capabilities across browsers and devices.
By using our website, you consent to the use of cookies and similar technologies as described above. We are committed to providing you with a secure and tailored online experience while respecting your privacy.

7. Your Choices and Opt-Out Rights

  1. Opting Out of’s Database. You may click here to send an email to us to opt out of’s database. If you do so, please include the following information in your email: (a) first and last name, and (b) current address. We also recommend that you provide us with other addresses you have lived at in the past five years, which may help us to opt you out even if we have not yet acquired your current address information. If you decide to opt-out in this way, we will stop using data in’s proprietary database to help our customers send or tailor ads and content to you, including through email, direct mail, or online display marketing. (It usually takes us between 30 to 60 days to process this opt-out through all of our databases.) Doing so will not opt you out of our customers’ or our partners’ databases, only data in’s own database – so other companies that we work with may still send ads, offers, and content to you.
  2. Opting Out of Your PI Being Shared with Third Parties or Online Targeting. If you would like to opt out of your PI being shared with third parties, please click here and fill out the form as directed. If you wish to opt out of other third-party ad platforms and ad networks (including ones we work with and may have transferred data to in the past), we recommend visiting the opt-out pages offered by the Network Advertising Initiative and the DAA’s AboutAds program. Opting out through the above methods will cause one or more opt-out cookies to be set on your browser or device, to indicate that you have opted out. Opting out in this way won’t prevent you from seeing ads, but it will in many cases lead the companies listed to stop customizing ads based on inferences they have made about you or your interests. Note that opt-outs are browser-specific, so opting out on one browser will not affect a second browser or device that you use. For the same reason, if you buy a new device, change browsers, or clear all cookies, you’ll need to perform this opt-out task again.
  3. Receiving a Copy of, Amending, Modifying, or Deleting Your PI. If you would like to have your PI deleted (subject to certain exceptions) or if you would like to exercise any of your other rights, please send an email to and provide us with (a) your first and last name; (b) your current address; and (c) which right you would like to exercise. Please note, that additional verification may be required to exercise these rights.
  4. Unsubscribing from Our Emails. In addition, when we send an email to you (whether on our behalf or behalf of a client), we will provide a way for you to opt out of receiving emails from us in the future. Usually, this appears as an “unsubscribe” or “opt-out” link in the footer of the email.
  5. Deleting or Disabling Cookies. You may delete or disable cookies at any time through your web browser settings. However, choosing to delete or disable cookies may limit your ability to use some features on our websites and services.

8. Contact Policy

In specific cases, such as when you register for a complimentary trial of one of our solutions on our website, by providing your Personal Information (PI), you consent to and its affiliated entities utilizing your email address and phone number for marketing and analytical endeavors, which may include contacting you about offerings. You retain the option to opt out at any time by reaching out to

9. Security and Data Integrity

At, we prioritize the security of the data we handle. We employ a range of measures to safeguard data, encompassing physical and electronic security protocols, firewall protections, encryption, hashing techniques, and stringent access controls for personally identifiable information (PI). However, it’s essential to acknowledge that despite our best efforts, absolute immunity from hacks or unauthorized access cannot be guaranteed by us or any platform. Therefore, this Privacy Policy does not provide a guarantee against such potential breaches.

10. California Residents

At, we recognize and respect your privacy rights under the California Consumer Privacy Act (“CCPA”). As such, we want to ensure that you are aware of the specific rights you hold regarding your Personal Information (PI).
  • The right to know what information we collect, disclose, and sell. For details on the types of data we collect and how we obtain it, please refer to the section titled “The Types of Data That We Obtain and Use” above.
  • The right to request deletion of your PI, subject to certain exceptions.
  • The right to opt out of the sale of your PI.
For a detailed description of how we use your PI, please consult the section titled “Our Services and How We Use Personal Information” above.
To exercise any of these rights under the CCPA, please click here to send us an email, or click “Do Not Sell My Data” at the bottom of this page. We are committed to responding to your requests promptly and within the timeframe mandated by applicable law.
Please note that we will verify your identity before fulfilling your request, which may involve requesting government identification. If you choose to use an authorized agent to submit requests on your behalf, we will take measures to verify both your identity and the agent’s authority.
Additionally, please be aware that under the CCPA, we are only obligated to respond to two such requests per consumer per year.
Rest assured, we uphold the principle of non-discrimination, meaning you will not face adverse treatment for exercising any of your rights under the CCPA.
Thank you for entrusting us with your personal information. We are committed to protecting your privacy and ensuring your rights are respected.

11. Privacy Shield and our various affiliates and subsidiaries in the United States have certified to the United States Department of Commerce that we adhere to the Privacy Shield Principles set forth in the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework regarding the collection, use, and retention of PI transferred from the European Union, the United Kingdom, and Switzerland to the United States. Please click here to view our Privacy Shield Notice.

12. Questions or Concerns

If you have questions or concerns about’s privacy efforts or data products, please contact us at: Inc.

Chief Privacy Officer
Phone: [Phone number]
Fax: [Fax number]

(Last updated: [Date])